The Art of SEO 2nd edition vs 3rd edition
The Art of SEO 3rd edition ( by Eric, Enge, Stephan Spencer ) , compared to the 2nd edition (by Stephan Spencer / Rand Jessie ) , adds Chapter 9 and Chapter 1, 2, 3, 6, 7, 8, 10 and 15 as follows: Chapter 1 Search: Reflecting Consciousness and Connecting Commerce The Mobile Shift Chapter 2 Search Engine Basics The Knowledge Graph Chapter 3 SEO Planning: Customizing Your Strategy Advanced Methods for Planning and Evaluation Chapter 6 Developing an SEO-Friendly Website Mobile Friendliness Semantic Search Schema. org Google Authorship and Author Authority Google’s Knowledge Graph and the Knowledge Vault Chapter 7 Content Marketing Building an Audience Relationships and Outreach Other Ways to Earn Links Chapter 8 How Social Media and User Data Play a Role in Search Results and Rankings Correlation Between Social Signals and Google Rankings Does Google Use Facebook as a Ranking Signal? Does Google Use Twitter as a Ranking Signal? Does Google Use Google+...
